You Could Hit the Retail Holiday Jackpot by Targeting Grandparents

As your small retail store prepares for the holiday shopping season, don’t forget about an often overlooked, but highly profitable, segment of shoppers: Grandparents. Polling company CivicScience analyzed data from nearly 185,000 grandparents who responded to its surveys in the past year. Below is what they found and how it can… Read entire story.

Source: Small Business Trends