The Barebells Birthday Cake snack bar is headed for the US market to provide consumers with a celebratory way to curb their hunger or refuel after a workout. The snack bar features the classic flavor of birthday cake with notes of sponge cake and buttercream icing with textural touches of crunchiness and sprinkles in the mix. The bar is then enrobed in a white chocolate coating to give it the profile of a candy bar, but contains no added sugar and has 20-grams of protein to help satisfy hunger.
The Barebells Birthday Cake snack bar will make its debut online from the brand’s website and through TikTok starting June 11, 2024 before heading to Walmart.com and Amazon in the weeks ahead.
