Pharrell Williams’ Louis Vuitton Men’s Spring/Summer 2025 Pre-Collection celebrates the love, spirit, and cosmopolitan culture of dogs and the humans among them. The Maison presents this coveted collection with a pop-up in Manhattan’s Soho neighborhood. Titled DOG LVERS, the collection features an array of ready-to-wear and comes complete with a line of luxury accessories for your dog too (naturally). The newest collection proposes an anthrozoological flair, presenting an elevated collection of laid-back essentials focusing on stylistic ease blended with the Maison’s luxurious savoir-faire.
Paying tribute to the dog walker of New York City, the collection features a sense of “dandy daywear” expressed through trans-seasonal casual pieces, all rooted in preppy codes like those of a dog show dress code. Expertly tailored suits arrive with flared, wide-leg, or skate-short silhouettes. With a neutral palette consistent throughout, representing a classic gentleman’s wardrobe, each piece is effortlessly enhanced through textures like complex weaves and illusionary motifs. Dogs are on display through portraits, patterns, and graphics featured throughout.
The fashion house has recently unveiled a visually striking campaign video, a short film depicting a fictional dog show. Awards are granted during the canine competition in pedigree and in-bounds behavior displays. Trophies and titles are met with embroidered crests, letterman jackets, pinned ribbons, and plaquettes, highlighting the high craftsmanship of this collection. A dog trainer’s typical show uniform attempts seriousness while jogging alongside the disarming furry friend whose job it is to upstage. This campaign proposes a dialogue between mascot and man, each eager to put their best foot forward.
Open through early December, the pop-up space has been transformed into a homage to all things canine utilizing the codes of dog shows, a tradition brought on by English heritage sports like using warm wood and featuring argyle inspiration throughout, while columns are reborn with oversized canine claw feet. New York City is the only location globally with a dedicated Louis Vuitton Men’s SS 2025 Pre-Collection pop-up, and it offers the full breadth of the collection, including dog accessories and rare dog-centric hard-sided pieces, as well as the option to engrave personalized dog tags.
Louis Vuitton new DOG LVERS pop-up in Soho, New York
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