‘Compelling product narratives’ critical to retail success: report


Retail

August 15, 2024

For retailers adapting to an evolving B2B landscape, there are hundreds of customer variables and digital elements to consider. Image credit: Saks A new report features expert insights on how brands can stand out when connecting with luxury retailers. Image credit: Saks

 

Wholesale ecommerce platform NuOrder by Lightspeed is making the business case for brand storytelling.

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”,”iv”:”24582c9bda43e1c7a11c163270a3df6d”,”s”:”220bd0d6bdf0c5de”}


 





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