How Jimmy Iovine Ran Into Dr. Dre On The Beach And Convinced Him To Start Beats Instead Of A Sneaker Line

Jimmy Iovine, cofounder of Beats by Dre and founder of Interscope Records, delivered the keynote speech at the University of Southern California’s Global Conversation on Wednesday. There, he told the story of how he convinced Dr. Dre to start the headphone company. As excitement around CDs was starting to wane … Read entire story.

Source: Business Insider