- New Starbucks CEO Brian Niccol outlines priorities to end coffee chain’s slump CNBC
- Starbucks New CEO Vows Turnaround With Focus on Stores, Coffee Bloomberg
- Former Chipotle boss Brian Niccol takes over Starbucks with long to-do list of problems Fortune
- Starbucks’s New CEO Targets Hectic Stores, Overwhelming Menus The Wall Street Journal
- Brian Niccol Starts as Starbucks’ New CEO Today—What He Needs To Fix ASAP Investopedia